To showcase the power and variety of transactional emails, we’ve gathered 14 examples that really shine! You can use them to share your personality, build relationships and drive conversions-just like you would with a promotional email. So, if you can harness your transactional messages to the right effect, you’ll have an instant edge over your competitors. They’re automated emails that are triggered when customers take a specific action: like starting a subscription, making a purchase or resetting a password.Īlthough they’re seemingly-innocent, transactional emails are actually the secret weapon in your email marketing strategy! Did you know that transactional automations generate eight times higher open rates than other marketing emails? Have you ever received an abandoned cart email or an order confirmation in your inbox? Then you’re already well acquainted with transactional emails.

Need a little inspiration for your next transactional email? Say no more, because we’ve gathered 14 top examples!

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